After personal interaction, video is the best way to engage target audience. The video needs to create a positive first impression which lingers in the minds of viewers. One can deliver a multisensory experience through HD video quality, along with dynamic music and sound FX. This helps to gather maximum attention from the viewers. Creating a positive impression can transform viewers into buyers and thereby gain positive results for a company. All the above facts are explained by using a video for one’s website. Use of videos increases the amount of time spent by a visitor at one’s website. Additionally, the promo video must be produced by professional experts.